Any way you look at it, launching an eCommerce store in 2022 is a sound investment. In 2020, eCommerce stats stated that the total revenue of the industry had reached $4.28 trillion. This number is only expected to rise, with estimates reaching $5.4 trillion in 2022. Online shopping is one of the biggest industries out there, and fortunately, it’s also one of the easiest to break into. Taking advantage of the possibilities offered by eCommerce can help you start a successful business, or take your existing company to the next level. If you’re thinking about starting an eCommerce store, here are 5 reasons why you should definitely take the plunge.
Why Open an eCommerce Store?
1. Access a Huge Pool of Potential Customers –
The internet connects a huge number of users from across the world. Nowadays, just about everybody has access to the internet, and a majority of those people use it to shop. When you start an eCommerce store, depending on what you choose to sell, every single one of these people is a potential customer.
2. Get Great Branding from the Start –
Starting with an eCommerce site allows you to take advantage of great web design to establish your brand. If you do achieve success with your eCommerce store and choose to move offline, you already have a sound brand to use as a foundation. Or, if you already have a small business, when your customers can access your products through their phones, they’ll be more likely to make further purchases with you. Plus, it adds a level of professionalism to your brand that could set you apart from the competition.
3. Offers the Opportunity for Built-In Digital Marketing –
There’s nothing better than a whole website to use as your marketing tool. Building an eCommerce site gives you the chance to direct your customers toward your products and services, through calls to action. Not to mention, adding links to your site on your social media increases the effectiveness of any ads you choose to run.
4. Provides Scalability –
When you operate an eCommerce site, if your business begins to grow, it couldn’t be easier to help your site grow with it. With the help of a Dundee web design agency, or even on your own, you can add new products or collections whenever you like. Not to mention, your eCommerce website gives you the opportunity to run special giveaways, or attract customers with discounts.
5. Ease of Maintenance –
It’s much easier to run an eCommerce site than a physical business. With the help of print-on-demand companies, you might not even have to do much except advertising your products. Plus, if you or your customers don’t like something about your site, you can alter it with the click of a button. Your stats are presented to you in an organized manner, so you can capitalize on them, and make your business the best it can be.