Positioning Facts and Figures on Your Sales Copy


Copywriting can be a fun job for a lot of people, especially those who are keen on sales and marketing. At the same time, however, it can be very challenging, particularly when you have to deal with an audience that isn’t easy to convince.

Indeed, some people and niches can be tough to crack when selling them a product or service. They are often full of apprehensions and don’t trust quickly. They also shun the feeling that they are being sold something.

The best copywriting agencies in Singapore know about such situations. How can these instances be countered, anyway? Well, it’s all about positioning facts and figures on your sales copy.

The use of facts and figures

Using facts and figures on a sales pitch is deemed to be highly essential among every copywriting agency in Singapore. Among many things, facts establish a product or service’s credibility to its audience. They serve as third-party guarantors that support the authenticity of a sales claim, no matter how fluffy it may sound.

As a copywriter, it is then a must for you to practice including data in your sales copy. You cannot just sweet talk your way into your audience’s hearts and minds, because at the end of your copy they’ll still weigh things before actually making a decision.

If they start to feel a tinge of doubt, the less likely they will bite into your offer.

Creating a strategy for effective use of facts on your sales copy

Among the things to check out when positioning facts in your sales copy are:

  • Begin with a shocking fact. Shocking your audience is the right way in turning them into customers. You can do this by using a piece of data that your target audience is most concerned about. Open your sales pitch with a problem that has undergone a scientific study, and what the numbers say about it. The facts highlight a concern your readers are already experiencing, and they help make them feel anxious and impulsive.
  • Right after a highly emotional tale. You may have started your sales copy with a story that’s full of emotions, and the best way to follow this up is by laying down the facts. Create a numbers game that’s based on statistics and pertinent figures that validate the emotions raised in your introduction.
  • Support the testimonials. You may also add facts and scientifically-proven data after client testimonials. The data further boosts the positive vibes of testimonials and gives your readers the idea that the opinions of your previous clients are indeed credible.

As much as possible, present your facts in chunks or bullets. They are easily seen and accepted by your readers’ minds while going through your copy, rather than inserting them in your paragraph text.

The key to making a sales copy that produces results is by knowing where to position your facts and figures. You cannot just place them randomly across your pitch because they won’t make sense, and will also confuse your readers. You won’t be able to maximise the perks they provide to your sales copy, which could be a big waste considering their great potential in turning readers into customers.


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